The combination of the Telads voice and Video System has created an Interactive Voice and Video Response (IVVR), an exciting technology that combines traditional Voice IVR with the advanced video capabilities offered by 3G handsets. Video IVR adds a new dimension to voice-only calls, dramatically enhancing the user-experience leading to increased, high-revenue traffic and increased subscriber loyalty. Video services are delivered to the subscriber over a standard 3G video call, unlike streamed internet content, eliminating the need to reproduce content and applications for each different handset available today. IVVR increases the number and type of services a service provider can offer – a service which is ubiquitous of portal model available to all handsets.